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6 Ways Social Listening Can Help Your SEO
Gone are the days of SEO being a straightforward process of keyword research, on-page optimization and link building. As Google adds other factors to its algorithm and learns to assess website quality...
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6 Digital Transformation Trends for 2019
Digital transformation is not a buzzword. I repeat. Digital transformation is not a buzzword. Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy....
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6 Digital Marketing Trends for 2019 and How to Adopt Them
While the way that businesses have used marketing campaigns over the years has changed, the reasons have not. Every business wants to reach its ideal customer just when that customer needs it. With...
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Meet 4 Female CMOs Paving The Way For The Future of Marketing
The modern CMO must be both right- and left-brained. It’s not enough to be creative — you have to be analytical, too. Man or woman—it doesn’t matter: the CMO of the digital world has to be good at...
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The Facebook Messaging Push Is Not About Privacy — It’s About Control {Here’s...
Facebook kingpin Mark Zuckerberg recently confirmed via blog post that the company is merging Instagram, WhatsApp, and Facebook Messenger to create a new, interoperable, “privacy-focused” social...
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5 Conversion Optimization Tactics that Also Drive Traffic
Conversion optimization doesn’t have to stand in a way of traffic acquisition. In fact, CRO and SEO are even more effective when combined. These two marketing channels can (and should!) effectively...
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13 Email Marketing Statistics That Are Shaping 2019 and Beyond
Email has been around since the 1970s, but it’s still extremely effective, even with younger audiences. It’s sure to remain an integral part of your marketing strategy this year and into the future....
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5 Ways Marketers Are Rocking the Gig Economy
Tell me this: Have you taken a Lyft in the last year? Has Uber Eats delivered a meal to your doorstep (or office foyer, as the case often is)? When I need a ride or a bite these days, I am seriously...
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The Traditional Marketing Funnel Is Dead—Use This Model Instead [Infographic]
An experienced fisherman will tell you that some fish will bite a baited hook when they are hungry, some bite it because they are curious, and some bite it because they are angry. The fish’s...
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What Advanced Marketing Personalization Is and How to Use It
Marketers have been using personalization as a powerful tool in their strategy to improve marketing for many years, and, as marketing technology moves forward, personalized marketing is getting more...
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7 Best Practices to Create the Perfect SEO Report
Few digital marketers I’ve met enjoy reporting. It can be tedious, time-consuming, and frustrating when we realize our clients (or bosses) aren’t even reading them. In reality, reporting can actually...
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4 Tips for Visualizing Your Marketing Data with a Dashboard {New Research}
Many people have had the experience of going to the optometrist thinking that they don’t need new eyewear because they can see things just fine. Then they try a new prescription and – BOOM – they see...
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12 Awesome Video Tools for Content Marketers
Every year sees video leech more and more web traffic from other content types. As of 2018, worldwide internet users watched in excess of 500 million hours of content on YouTube every day. We...
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How to Use Heatmaps to Increase Your Conversions
Conversion rate optimization is one of the most complicated tasks in marketing, and there are many reasons for that. For one, there are no magic bullets for optimization that would work for every...
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25 Best University Websites for 2019
It’s that time of year again — time to release our rankings for the top 25 best university websites in the United States. In the inaugural version of our report report (2018), we expected to rank top...
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How to Grow Your Email List
Growing your email list and getting your readers to opt-in is getting harder and harder these days. With web users growing more overwhelmed with content being served to them from all over the world,...
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How to Optimize Your Website for Voice Search and Featured Snippets
Voice search has been a hot topic for a few years now, but digital marketers are still trying to figure out the best way to take advantage of it. While most digital marketers have a basic...
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How to Increase Website Page Speed and Maximize Conversions
Increasing website page speed is one of the biggest challenges marketers face. It’s too technical for marketers to appreciate the work scope, yet it’s crucial for almost all aspects of marketing...
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7 Must-Do’s (and 5 Never-Do’s) for Holiday Promotions
The holidays are right around the corner. For me, this means a few things: football is back (hello, barbecue tailgates), I’m on the road until Thanksgiving, and there’s a marketer just waiting to hit...
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What Are the Steps of Conversion Optimization?
Whether you’re creating a blog post or landing page, the ultimate aim is to convert your website visitors into customers Now, the big question is: how do you ensure your website visitors take the...
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